Oat Milk Chocolate Line – Brooklyn Born Chocolate
Logo Design · Branding · Package Design · Campaign Design
Led the design of a specialty line of oat milk chocolate bars, developing a full visual identity from the ground up. Crafted the logo, custom typography, and packaging design to reflect the brand’s artisanal, plant-based focus. Oversaw brand consistency across labels, marketing assets, and product rollout for NY retailers.
Tools Used: Illustrator, Photoshop, Paper Cutting
Fonts: Lemon Milk Medium, Abril Display Regular
The target audience included New York and Brooklyn-based clientele, with a strong emphasis on those who value whole foods, sustainable ingredients, and plant-based consumption.
Problem: BBC sought to develop the packaging design and brand identity for a new line of vegan oat milk chocolate bars. The challenge was to create a look and feel that reflected the product's natural ingredients while appealing to health-conscious, design-savvy consumers.
Solution: A clean, minimal design approach was used to convey the natural and plant-based qualities of the product. Earth-toned color palettes, organic textures, and modern, sans-serif typography were chosen to emphasize simplicity and purity. The visual identity was extended across all packaging, incorporating subtle food photography without compromising the product’s minimal identity.
Outcome: The final packaging stood out on shelves and resonated with its target demographic. Upon launch, the chocolate bars received strong interest from gourmet food retailers and positive feedback from customers, establishing BBC’s credibility in the plant-based confectionery market.
Brooklyn Born Chocolate was among the first to create an Oat Milk Chocolate Bar so I emphasized this point in a simple call-out.
Final Package Design:
Alternate Design Ideas:
Confectionery Label Design – Brooklyn Born Chocolate for Dumbo Market
Package Design · Branding · Typography · Print Production
Designed a suite of sticker labels for assorted confections sold at Dumbo Market, a high-end NYC retailer. Developed brand-aligned packaging with refined typography and a cohesive visual identity to reflect the gourmet quality of the products. Focused on creating elegant, shelf-ready designs for a luxury retail environment.
Tools Used: Illustrator, Photoshop
Posted by Dumbo Market official account
