Lily's Panes y Pasteles Mexicanos
Brand Identity · Logo · Package Design · Digital Illustration · Social Media
Collaborated with a local small business owner to develop a complete visual identity and brand style guide for Lily’s Panes y Pasteles Mexicanos, an artisanal Mexican bake shop. The project included multiple logo concepts and iterations, cohesive brand identity design, a comprehensive style guide, and custom illustrated elements tailored for use across packaging, merchandising, and digital platforms.
Tools Used: Illustrator, Photoshop
Problem: Finding a way to make Lily's Panes y Pasteles Mexicanos stand out in a competitive Mexican bakery market.
Solution: To differentiate the brand, I focused on highlighting what makes LPPM truly unique. I leveraged this identity by incorporating a character inspired by Lily into the logo design. Lily's is a woman-owned business, therefore I created a Lily's character in the logo. The brand’s signature pink color palette was intentionally chosen to reflect femininity and empowerment, while also serving as a bold, eye-catching visual element.
Outcome: The refreshed branding offered a vibrant, modern take on traditional Mexican pastries, helping the business stand out in a competitive market. The playful yet authentic visual approach not only captured attention but also contributed to increased engagement on social media and a measurable rise in both new and returning customers.
Logo Development Process:
Lily's Cake Box
Lily's Tote Bag
Lily's Mugs
Lily's Social Media Template
